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How long should we wait with digital marketing?
One of the biggest issues that companies face when they decide that they want to have a content marketing campaign is time. Companies are happy to pay for a digital agency to do some work for them but after a certain period of time they begin to become a little nervous when the activity has not produced the kind of results they wanted. It is very easy to panic when you are working with a digital agency, but we suggest that you resist the panic mode and instead consider the reality of working with digital agencies and marketing. In this article we will look at the realities.
The fact of the matter is that if you are working with online marketing it will take some time for any results to come through. So many companies do not realise this however, and this is the reason why they get jumpy and start to worry about the money they are paying to the agency. If you were to think about things carefully and objectively, you would realise that using a digital agency is a long term thing. The reality of the matter is that it may take six months before any gradual improvement takes place regarding traffic to your site, for example, and the enquiry levels regarding your product or service.
If it takes six months, so be it. As long as you are able to reconcile yourself to this fact you shouldn’t worry too much for that first half of the year. Obviously, keep in touch with your digital agency and be fully aware of the activity they are carrying out on your behalf. One fatal mistake that many companies make is to just leave the agency to it and wait for the results to come in.
If you don’t want to be calling them every day, at least insist upon a regular report, preferably weekly, that shows the activity that has been undertaken. This means you are kept in the loop and fully informed about what is going on regarding your company and its digital marketing.
If six months seems daunting, ask what will happen in three months. The digital agency should be able to give you feedback and testimonials from other clients who have had results within 3 to 6 months. If nothing happens after three months on a general basis, then you either accept that or you try another agency. You can’t change the way the current agency works, because that is how they do things. Their results come when their results come, and trying to force the issue by asking for more when their capacity is what it is means nothing more than a waste of time.
It is always worth waiting at least six months to find out what kind of results you get. There is one clear reason for this. On a general basis, companies tend to find that after six months their results go through the roof. As long as work is consistently being delivered by the agency, the six month period is generally seen as an embryonic period. After this amount of time, it is very rare indeed for a company not to see a boost in the number of enquiries and leads that come from the digital marketing.
It is, therefore, essential that you stay in touch with your agency and that you look forward to the six-month point. Nine times out of ten it is very clear that six months is just about long enough for the groundwork to be laid and then for your campaign to really take off. Too many companies get tired and bored before the six-month point and waste all the money they have in the budget for marketing, only to find that if they waited a bit longer they would have seen their engagement with the audience increase massively.
It is arguable that you can have all the talent in the world in the agency that you’re working with, and a massive amount of work throughout the 3 to 6 months that you’re with them. But you may still not see results. This is simply because digital marketing is something that takes time, and only really brings any kind of results after a certain period. Once you have switched on to the fact that the process is largely beyond your control, you should feel better and be able to sit back and wait for the hard work to take effect.
Digital marketing is a very powerful and effective tool, and it will bring you results in the way of engagement and conversions. Just remember to allow the process to take hold, and be patient with that. That way, you’ll avoid disappointment and you can look forward to the good results to come after six months. Thanks to agency Inc marketing London for there help with this artcle.